image of clay being molded in class (for a ceramic studio)
Jenkin Tse
Founder of JuniorCEO, Director of WonderMaple Inc.

Serial Entrepreneur who is enjoying his financial, time and location freedom

Dad of two lovely kids


Photo (Left to Right):

Jenkin Tse – Director of WonderMaple Inc., a leading recruiter for public colleges across Canada.

Craig Stephenson
– President and CEO of Centennial College, one of Canada’s top public institutions.

Meet Jenkin Tse – Founder of JuniorCEO

Hi! I’m Jenkin and here is my story as a serial entreperur!

After graduating from the Hong Kong University of Science and Technology (Bachelor of Business Administration in Finance and Management), I jumped straight into finance industry as a corporate management trainee. As a student who strongly believed that academic results have nothing to do with success in career, I worked my way up to senior leadership role before turning 30 years old. Those years of working experience taught me the value of hard work, adaptability and innovative thinking in fast-paced environments, where real-world skills often differ from what we learn in school.

From Corporate Asia to Entrepreneurship in North America

My career has been global where I had the chance to meet so many talented people along the way. I began by building experience in Asia’s dynamic business world and later moved to North America to run my own ventures. In the past six years, I’ve launched three (and counting!) new ventures across different industries – from online educational platforms to brick-and-mortar businesses. I founded WonderMaple Inc., an education consultancy which helped over 2,500 students on academic and career planning. This company has become one of the top recruiters of several public colleges in Canada.

In 2022, I authored and published my first book which focuses on college application and career tips.

Under my leadership and my slightly social-media savvy skillset, the consultancy grew into a digital media firm supporting local businesses with digital marketing and business development. I’ve also dived into sustainable food innovation by introducing the first plant-based bobba café in Toronto, named NUTTEA Toronto. Our drinks replaced dairy with vegan mylk – an innovation that earned recognition as Top Bubble Tea Brands in Toronto from BlogTO.

In 2025, I have launched EduviXor as an innovative EdTech platform providing personalized education and career planning tools, and the product has over thousands of new monthly users worldwide. EduviXor is a first-in-market, AI-powered platform designed to give students data-driven academic and career planning insights. The platform was featured in major press like Yahoo Finance and Morningstar for its innovative approach.

Our ventures share a common thread: ongoing testing and innovation, and my drive to create something new to solve real-world needs and problems. The experiences in the past few years allow me to navigate different industries, markets and cultures. These international exposures allow me and my team to bring a broad perspective to everything we do. I’ve learned to spot opportunities and challenges in the global landscape, and I was lucky enough to connect with different talents, mentors and investors around the world. Most importantly, I learned to embrace change and think outside the box, the qualities that I believe are essential in today’s AI Age.

Currently, I am a business mentor of Futurpreneur Canada & Toronto Region Immigrant Employment Council, helping internationally trained professionals to build new businesses and develop their career. I support startup founders to build businesses from scratch. I also support newcomers to navigate local job market and assist them to understand unspoken realities of workplace culture, career strategy, and professional networking.

Empowering Students through Innovation

One of my most fulfilling accomplishments in my ventures has been using my experience to empower students in their academic and career journeys. I personally mentored thousands of students by guiding them to find their passions, to strengthen their college applications skills and to plan for their careers. Seeing those young people achieve their dreams is what inspired me to keep pushing further in the education space.

Living with Financial, Time, and Location Freedom

By building some businesses, I’ve been fortunate to achieve a level of financial independence and flexibility in my life. Today, I enjoy what we call financial, time, and location freedom. I can spend my time on projects I’m passionate about (just like JuniorCEO!) and with the people I love. Whether I’m at home or traveling around the world, my work can come with me. This kind of freedom was one of my personal goals when I set out on my entrepreneurial journey, and achieving it has been incredibly rewarding. It allows me to continuously learn, create, and give back on my own terms. It’s a proof of what’s possible when we develop an entrepreneurial skillset and mindset. I wish to inspire young people (and their parents) by showing that with the right skills and determination, they too can design a life that isn’t confined by a traditional path.

Traditional School Systems & STEM Courses are not sufficient for Our Next Generation

Despite all the advancements we see in society, many of us observed a worrying gap in our education system: traditional school systems are not fully preparing children for the upcoming challenges and opportunities of the AI age. The world is changing rapidly, yet most schools still follow an old model. In fact, traditional systems often fail to align students’ academic journeys with evolving career opportunities. This mismatch leaves many young people feeling uncertain about their future. We’re at a point in history where technology – especially artificial intelligence – is reshaping industries faster than curricula can adapt. Students should no longer be trained for preparation of exams and quizzes. We risk preparing a generation that is not only unprepared for the future but is also alarmingly replaceable.

This is a nightware for any parent (and as someone who is a father of two and as a mentor of young people, it scares me too!).

I founded JuniorCEO out of a deep passion to bridge this gap. It’s my belief that today’s children need more than what traditional classrooms offer – they need real-world skills, a creative (and an entrepreneurial) mindset and be technological savvy to thrive in the coming decades. With the development of AI, many large organizations are already laying off employees, including those from the IT department. The world is changing, AI can do the coding as well and it will just get better with it. it's simply not enough just by sending our children to coding and other STEM courses.

Leaders in the tech world echo this sentiment. Demis Hassabis, the CEO of Google DeepMind and a pioneer in AI, said that “the purpose of education must shift from knowledge retention to cognitive agility.In other words, our kids must learn how to learn, think critically and adapt rather than just memorize facts. Unfortunately, in many schools, the emphasis is still on rote learning and standardized tests, which do little to nurture a child’s innate creativity or resilience.

At JuniorCEO, we do things differently. Our programs are designed to complement (and go beyond) traditional education by focusing on the skills and experiences that truly prepare children and teens for the future. Here’s how our approach compares to a traditional school experience and after school program:

All these differences add up to one big goal: to future-proof our JuniorCEOs. I often say that JuniorCEO isn’t just another after-school tutorial program – it’s a response to a changing world. I firmly believe that by exposing our JuniorCEOs to entrepreneurship, critical thinking, money sense and technology early on, we can give them a significant head start. Instead of afraid of automation and rapid change in the society, they’ll be ready to harness those changes to their advantage. We prepare our students to become the confident problem-solvers and innovators of tomorrow. As I’ve observed through my mentoring and consulting experiences, when young people are given the right tools and mindset, their potential is limitless.

My Commitment to Your Child’s Future

Through the network I’ve built over the years, we connect JuniorCEOs with inspiring mentors and role models. At JuniorCEO, our students will be learning from real entrepreneurs and industry professionals who can share insights about what’s happening out there in the world. This kind of exposure can light a spark in a child – I’ve watched it happen, and it’s amazing.

I want to emphasize that my commitment to your child goes beyond just academic or career success. It’s about confidence and character. The fast pace of the AI age can be intimidating, even for adults. By equipping kids with a forward-thinking mindset and resilience, I aim to build their confidence so that they can navigate any challenge that comes their way. When I see a JuniorCEO fearlessly present a new idea in the 1-on-1 mentoring session, or eagerly tackle a project that involves learning a new knowledge, I know we’re doing something right. My commitment here is to help your kids discover who they are and what they can achieve in a future full of possibility.

I am incredibly excited about what the future holds for our JuniorCEO family. I believe each JuniorCEO has the potential to become a leader, a creator or a business founder in their own right. With the world changing so rapidly, it’s critical to start early in giving them the mindset, skills, and support they need. Traditional schooling has its merits, but it often cannot keep up with the demands of tomorrow’s world.. That’s why I pour my heart into JuniorCEO – because I know our children deserve an education that evolves as quickly as the world around them.

I invite you to join us on this journey. Together, we can empower your child to dream big, adapt to changes and lead with confidence in the age of AI and beyond. I look forward to partnering with you and seeing your child thrive as a JuniorCEO of their own future!

Jenkin Tse, Founder of JuniorCEO

School Network of Our Parent Company, WonderMaple Inc. includes:

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