Meet Jenkin Tse – Founder of JuniorCEO

Hi! I’m Jenkin and here is my story as a serial entreperur!

After graduating from the Hong Kong University of Science and Technology (Bachelor of Business Administration in Finance and Management), I jumped straight into finance industry as a management trainee. As a business student who strongly believed that academic results have nothing to do with success in career, I worked my way up to senior leadership roles before turning 30. Those years of working experience taught me the value of hard work, adaptability and innovative thinking in fast-paced business environments, where indeed real-world skills often differ from what we learn in school.

From Corporate Asia to Entrepreneurship in North America

My career has been global where I had the chance to meet so many talented people along the way. I began by building experience in Asia’s dynamic business scene and later moved to North America to run my own ventures. In the past six years, I’ve launched three (and counting!) new ventures across different industries – from online educational platforms to brick-and-mortar businesses. I founded WonderMaple Inc., an education consultancy which helped over 2,500 students on academic and career planning. This company has become one of the top recruiters of several public colleges in Canada.

In 2022, I authored and published my first book which focuses on college application and career tips.

Under my leadership and my slightly social-media savvy skillset, the consultancy grew into a digital media firm supporting local businesses with digital marketing and business development. I’ve also dived into sustainable food innovation by introducing the first plant-based bobba café in Toronto, named NUTTEA Toronto. Our drinks replaced dairy with vegan “mylk” – an innovation that earned recognition as Top Bubble Tea Brands in Toronto from BlogTO. In 2025, I have launched EduviXor as an innovative AI EdTech platform providing personalized education and career planning tools, and the product has over thousands of new monthly users worldwide.

Our ventures share a common thread: ongoing testing and innovation, and my drive to create something new to solve real-world needs and problems. The experiences in the past few years allow me to navigate different industries, markets and cultures. These international exposures allow me and my team to bring a broad perspective to everything we do. I’ve learned to spot opportunities and challenges in the global landscape, and I was lucky enough to connect with different talents, mentors and business partners around the world. Most importantly, I learned to embrace change and think outside the box, the qualities that I believe are essential in today’s AI Age.

Currently, I am a business mentor of Futurpreneur Canada & Toronto Region Immigrant Employment Council, helping internationally trained professionals to build new businesses and develop their career. I support startup founders to build businesses from scratch. I also support newcomers to navigate local job market and assist them to understand unspoken realities of workplace culture, career strategy, and professional networking.

Empowering Students through Innovation

One of my most fulfilling accomplishments in my ventures has been using my experience to empower students in their academic and career journeys.  I personally mentored thousands of students by guiding them to find their passions, to strengthen their college applications skills and to plan for their careers. Seeing those young people achieve their dreams is what inspired me to keep pushing further in the education space.

I took that mission to the next level by spearheading a new educational technology venture called EduviXor. EduviXor is a first-in-market, AI-powered platform designed to give students data-driven academic and career planning insights. In plain terms, it’s an AI tool that analyzes a student’s interests, strengths, academic profile and the latest industry trends to produce a customized solution for them – highlighting potential career paths and the skills they’ll need to thrive. I launched this tool because I recognized that traditional guidance methods weren’t keeping up. The platform was featured in major press like Yahoo Finance and Morningstar for its innovative approach.

As I mentioned in an interview, “EduviXor is more than a platform—it’s a transformative tool for anyone striving to make confident, informed decisions in today’s AI-driven world… Our mission is to empower students and parents with the knowledge and tools they need to succeed in a competitive global environment.” The blend of personalized AI guidance with human mentorship is something I’m incredibly proud of.

Living with Financial, Time, and Location Freedom

By building some businesses, I’ve been fortunate to achieve a level of financial independence and flexibility in my life. Today, I enjoy what we call “financial, time, and location freedom.” In practical terms, this means I have the freedom to work when, how, and where I want. I can spend my time on projects I’m passionate about (just like JuniorCEO!) and with the people I love. Whether I’m at home or traveling around the world, my work can come with me. This kind of freedom was one of my personal goals when I set out on my entrepreneurial journey, and achieving it has been incredibly rewarding. It allows me to continuously learn, create, and give back on my own terms. It’s a proof of what’s possible when we develop an entrepreneurial skillset and mindset. I wish to inspire young people (and their parents) by showing that with the right skills and determination, they too can design a life that isn’t confined by a traditional path.

STEM Courses are not sufficient for Our Next Generation

Despite all the advancements we see in society, many of us observed a worrying gap in our education system: traditional school systems are not fully preparing children for the upcoming challenges and opportunities of the AI age. The world is changing rapidly, yet most schools still follow an old model. In fact, traditional systems often fail to align students’ academic journeys with evolving career opportunities. This mismatch leaves many young people feeling uncertain about their future. We’re at a point in history where technology – especially artificial intelligence – is reshaping industries faster than curricula can adapt. Students should no longer be trained for preparation of exams and quizzes. Merely equipping students with basic literacy and numeracy skills is no longer sufficient, we risk preparing a generation that is not only unprepared for the future but is also alarmingly replaceable.

This is a nightware for any parent (and as someone who is a father of two and as a mentor of young people, it scares me too!).

I founded JuniorCEO out of a deep passion to bridge this gap. It’s my belief that today’s children need more than what traditional classrooms offer – they need real-world skills, a creative (and an entrepreneurial) mindset and be technological savvy to thrive in the coming decades. With the development of AI, many large organizations are already laying off employees, including those from the IT department. The world is changing, AI can do the coding as well and it will just get better with it. it's simply not enough just by sending our children to coding and other STEM courses.

Leaders in the tech world echo this sentiment. Demis Hassabis, the CEO of Google DeepMind and a pioneer in AI, said that “the purpose of education must shift from knowledge retention to cognitive agility.” In other words, our kids must learn how to learn, think critically and adapt rather than just memorize facts. Unfortunately, in many schools, the emphasis is still on rote learning and standardized tests, which do little to nurture a child’s innate creativity or resilience.

At JuniorCEO, we do things differently. Our programs are designed to complement (and go beyond) traditional education by focusing on the skills and experiences that truly prepare children and teens for the future. Here’s how our approach compares to a traditional school experience and after school program:

• Hands-On Learning vs. Rote Memorization: Instead of just reading out the concepts from textbooks, JuniorCEOs learn by doing. They are inspired to work on projects, solve real-world problems, learn about financial literacy and even build their own mini ventures with AI as an assistant. This practical approach not only makes learning more engaging, but also teaches them how to apply knowledge in real situations – an ability schools often don’t cultivate deeply.
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• Creative & Critical Thinking vs. Standardized Testing: Schools today are often constrained by curricula and exams, which can limit creative thinking. In our program, there are no “standard answers” to memorize. We encourage children to ask questions, arrange a mentoring session with us, brainstorm original ideas, learn from experiences of other JuniorCEO and think critically about challenges. By embracing creativity and problem-solving, we help them develop the kind of cognitive agility that is crucial for the future.
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• Entrepreneurial Mindset & Leadership: JuniorCEO is all about nurturing an entrepreneurial spirit from a young age. Your child will learn what it means to be practical – from initiating a product to leading a project. These are skills rarely taught in schools, yet they are the exact “uniquely human” skills that machines can’t replace. We don't expect all our students to eventually become an entrepreneur or business founder, but instead we expect them to become job creators or leaders in their own fields.
  
  All of your child’s JuniorCEO projects can be showcased in future high school and college portfolios, résumés, cover letters, and other academic or scholarship applications. We will guide them on how to demonstrate their initiative, creativity and real-world experience to the Dean and future employers.

• Technology and AI Fluency: We integrate current technology including age-appropriate exposure to AI and digital marketing tools into our activities, so our students would become comfortable with the technology that will shape their world. Traditional curricula can lag years behind tech developments. At JuniorCEO, we update our content frequently, ensuring our students gain digital literacy and adaptability so they won’t be left floundering in an AI-driven future.
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• Personalized Guidance: Finally, our online courses and 1-on-1 mentorship-based approach mean each child gets personal attention to nurture their individual strengths. All students are required to submit their completed worksheet for us to track their creative journey. In contrast, schools often use a one-size-fits-all model that can’t cater to every child’s unique talents. We recognize that every child has something special to offer, and we tailor our guidance to help them shine.

All these differences add up to one big goal: to future-proof our JuniorCEOs. I often say that JuniorCEO isn’t just another after-school tutorial program – it’s a response to a changing world. I firmly believe that by exposing our JuniorCEOs to entrepreneurship, critical thinking and technology early on, we can give them a significant head start. Instead of afraid of automation and rapid change in the society, they’ll be ready to harness those changes to their advantage. We prepare our students to become the confident problem-solvers and innovators of tomorrow. As I’ve observed through my mentoring and consulting experiences, when young people are given the right tools and mindset, their potential is limitless.

My Commitment to Your Child’s Future

Running businesses in various fields has been an incredible learning journey for me, and now my mission is to pay it forward to the next generation. I’m bringing all my experience into JuniorCEO’s programs to help your children reach their goals and be truly future-ready. Our sessions will also cover sharing from other entrepreneurs and guests. Our programs will guide them through hands-on exercises like brainstorming solutions to real problems, developing leadership skills in team projects, and learning how to bounce back from failures (something I had done many times as an entrepreneur!). For certain skills proved critical in our entrepreneurial journey, I make sure our JuniorCEOs get to practice it in a fun, age-appropriate way.

Moreover, through the network I’ve built over the years, we connect JuniorCEOs with inspiring mentors and role models. At JuniorCEO, our students will be learning from real entrepreneurs and industry professionals who can share insights about what’s happening out there in the world. This kind of exposure can light a spark in a child – I’ve watched it happen, and it’s amazing.

I want to emphasize that my commitment to your child goes beyond just academic or career success. It’s about confidence and character. The fast pace of the AI age can be intimidating, even for adults. By equipping kids with a forward-thinking mindset and resilience, I aim to build their confidence so that they can navigate any challenge that comes their way. When I see a JuniorCEO fearlessly present a new idea in the 1-on-1 mentoring session, or eagerly tackle a project that involves learning a new knowledge, I know we’re doing something right. My commitment here is to help your kids discover who they are and what they can achieve in a future full of possibility.

I am incredibly excited about what the future holds for our JuniorCEO family. I believe each JuniorCEO has the potential to become a leader, a creator or a business founder in their own right. With the world changing so rapidly, it’s critical to start early in giving them the mindset, skills, and support they need. Traditional schooling has its merits, but it often cannot keep up with the demands of tomorrow’s world.‍. That’s why I pour my heart into JuniorCEO – because I know our children deserve an education that evolves as quickly as the world around them.

I invite you to join us on this journey. Together, we can empower your child to dream big, adapt to changes and lead with confidence in the age of AI and beyond.

I look forward to partnering with you and seeing your child thrive as a JuniorCEO ‍of their own future!

Jenkin Tse, Founder of JuniorCEO

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